Like Hollywood, Venice has its own unique character and brand.
The iconic Venice sign that was originally installed by community founder Abbot Kinney in 1905 came back to Windward and Pacific (previously known as Trolley Way) in 2007 and is celebrating its rebirth and a 10-year Anniversary.
Venice, which was born on the Fourth of July in 1905 has the distinction of being a city first that was eventually absorbed by a sprawling Los Angeles in 1925, keeps its character and identity through the trestle-style sign that is maintained and trade-marked by the local Venice Chamber of Commerce.
The 33-inch tall aluminum and lighted structure spans 63-feet across Pacific and has become as familiar to tourists as the Hollywood or Las Vegas landmarks that spur millions of visitors from all over the United States as well as the world.
The sign is now regularly maintained and themed with varying colored bulbs for such holidays as Valentine’s Day, Saint Patrick’s Day, and the annual Yule style lighting for the Christmas holiday season.
Locals and tourists alike can be seen on any given day snapping photos and admiring a true Venice original.